People constantly ask me “Why is facebook so popular? How does it have almost 600 million members?” Their reasoning behind asking this question is simple: other social networking sites such as MySpace and Bebo have existed for much longer and yet they aren’t nearly as popular. I also constantly get asked why Google is so much more popular than other search engines such as Ask Jeeves and AltaVista.
The answer to this is so simple. You only have to look at facebook and Google to see why they are so appealing. Just look at the layout of facebook:
Now take a look at the layout of MySpace:
Now which one of these sites is more simplistic? MySpace is a seriously cluttered design. Facebook is just much more user friendly. Having the ability to add music to your site and customized flashy backgrounds based off your favorite band or movie is all well, but the fact is that the average Joe doesn’t want that. They want a simplistic, basic site with big descriptive buttons/links, and a main page that doesn’t take about ten minutes to load on a sub-par computer.
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